Online Free Video Marketing

Mention about free video web sit, The most popular one influence our life most are YouTube which allows users can upload, download and share with other users. Such a popularity of YouTube can not be ignore by marketer who like using viral marketing to influence customer’s thinks, especial young generations. YouTube also apply a prefect set for business organizations for the advertising. It is free and get impact on customers. YouTube not only plays a entertainment tools but as a commercial tool for many organizations. Warner Bros., Dimension Films, Nike, and MTV2 are the examples of companies uploading their commercial video clips on YouTube (Petrecca, 2006). Also, Deep Focus, which is a marketing firm representing studios such MTV2 and The Weinstein Co., has used YouTube for the marketing purpose as well . The firm has uploaded the movie trailer of Scary Movie 4, and the firm has attained approximately 250,000 views within 24 hours and 1 million views in a week after the firm had launched the trailer (2006). The firm also has uploaded the movie trailer of Clerks II and has attained 150,000 views within two days after the trailer had been launched. Thus, YouTube provides significant advertising effect to marketers. YouTube also is a great place for small business to do explanation or advertising for customer exploring.

A website of Small Business Search Marketing provides some tips for implementing effective YouTube marketing (McGee, 2007). The website states that marketers should make their videos fun so that the viewers will be willing to share. Also, those marketers have to demonstrate their products that they are marketing clearly . In addition, they should make their videos real; thus, those videos should not contain any tricks, and also need to motivate viewers to participate in and support their YouTube marketing campaigns. Furthermore, the website recommends those marketers to utilize YouTube tags. They need to identify and use the adjectives for tags and titles that will meet the key words used by their target viewers for searching. The final tip says that the marketers should perform experiments. In short, if a marketer appropriately implements the YouTube marketing, that will bring massive marketing reach to the marketer.